Why FlowUpNext Changes Everything
We've spent years learning what actually works in mobile UX design. Not theory from textbooks, but real solutions that solve actual problems users face every day. Our approach goes deeper than surface-level fixes.
Real Experience, Real Results
- We've redesigned over 200 mobile apps since 2019, each teaching us something new about user behavior
- Our designs consistently improve user retention rates because we focus on solving friction points
- Every project starts with understanding your specific users, not generic design patterns
- We test our concepts with real users before finalizing anything
- Our process adapts to Japan's unique mobile usage patterns and cultural preferences
- We work with your development team to ensure designs are actually buildable
How We Compare to Traditional Agencies
| Approach | Traditional Agencies | FlowUpNext Method |
|---|---|---|
| User Research | Generic personas and assumptions | Direct user interviews and behavior analysis |
| Design Process | Template-based solutions | Custom solutions built for your specific challenges |
| Testing | Internal review only | Real user testing before launch |
| Cultural Context | Western design patterns applied everywhere | Japan-specific UX patterns and preferences |
| Development Handoff | Static mockups with basic specs | Interactive prototypes with detailed implementation guidance |
| Post-Launch | Project ends at delivery | Performance monitoring and optimization recommendations |
Who Actually Works on Your Project
Kieran Bjornsson
Lead UX Designer
Eight years designing mobile experiences, including three years specifically in Japan market. Led UX for apps with over 2 million downloads. Specializes in turning complex workflows into intuitive user journeys.
Tomás Koskinen
UI Design Director
Background in both design and front-end development means he creates interfaces that look great and work smoothly. Has worked with 40+ Japanese companies, understanding local design preferences and technical constraints.
Exactly How We Work With You
Discovery and User Research
We start by understanding your users' actual behavior, not what you think they do. This involves analyzing your current app data, conducting user interviews, and identifying the specific points where users get confused or frustrated.
- Current app audit and analytics review
- User interviews (5-8 participants from your target audience)
- Competitor analysis focused on Japan market
- Technical constraints review with your development team
Design and Prototyping
Based on research findings, we create wireframes and interactive prototypes. Every design decision gets documented so you understand why we made specific choices. We involve you in regular review sessions to ensure we're solving the right problems.
- User flow mapping and wireframe creation
- Interactive prototypes you can test on your phone
- Design system creation for consistent future development
- Weekly review sessions with your team
User Testing and Refinement
Before finalizing anything, we test prototypes with real users from your target market. We watch how they interact with the designs, identify confusion points, and refine the experience based on actual feedback rather than assumptions.
- Usability testing with 6-10 target users
- Task completion rate analysis
- Design adjustments based on testing results
- Final validation testing before handoff
Ready to Improve Your App's User Experience?
Let's discuss your specific challenges and how our approach could work for your mobile app. We'll start with a detailed analysis of your current user experience.
Start Your Project Discussion